Centre News

Vice Presidential Debate a top news story for 2012, says Forbes


January 3, 2013 By Elizabeth Trollinger       
Debate in Forbes The Vice Presidential Debate at Centre made Forbes Magazine’s
list of top stories of 2012, coming in at #5 based on one-day
mentions of the event. On Oct. 11, there were over six million
mentions of the debate online.

At the end of 2012, the world looked back on the year and reflected on the most interesting events that took place in those 12 months—and for Forbes Magazine, among others, the Vice Presidential Debate at Centre on 10.11.12 was high on the list.

In a piece in its most recent issue, Forbes Magazine listed the Top Stories of 2012, and the Vice Presidential Debate came in at #5, beating out the 2012 Grammy and Academy Awards, the first Presidential Debate and even the Olympic opening and closing ceremonies.

The list was created based on analytics from General Sentiment, a tracking firm, which looked at what news stories had the most one-day mentions across the Internet. The Vice Presidential Debate had 6,872,165 mentions through the course of Oct. 11, when Vice President Joe Biden and Congressman Paul Ryan arrived in Danville to debate the issues on the stage of Newlin Hall.

“There’s no surprise that politics reigned supreme this year with considerable discussion around the election and the debates leading up to it,” said Pete Moran, CEO of General Sentiment, in a press release about the analytics.

Other events that topped the list in Forbes include election night, Hurricane Sandy, the second Presidential Debate and the controversy surrounding the SOPA and PIPA bills.

The Vice Presidential Debate drew in 51.4 million viewers, making it the third-most watched debate, behind the 2008 Biden-Palin debate (69.9 million) and the 1984 Bush-Ferraro debate (56.7 million).

The debate received serious attention from the media, with 17,404 media hits about either the debate or Centre in print, online, on TV and radio, in international and social media, blogs, wire services and other media between the time the debate was announced (Oct. 31, 2011) and election night (Nov.6, 2012). The total value of these hits was calculated at $53 million.

For more about the Vice Presidential Debate at Centre, click here.



Have comments, suggestions, or story ideas? E-mail elizabeth.trollinger@centre.edu with your feedback.


Centre College, founded in 1819, is a nationally ranked liberal arts college in Danville, Ky. Centre hosted its second Vice Presidential Debate on 10.11.12, and remains the smallest college in the smallest town ever to host a general election debate. For more, click here.



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